For Immediate Release, October 1, 2009
Contact: Jennifer Shepherd, Center for Biological Diversity, (520) 904-6463
Center Announces Partnership With Stonyfield Farm
TUCSON, Ariz.— The Center for Biological Diversity announced today that it is entering a partnership with environmentally conscious yogurt company Stonyfield Farm, Inc. Through the company’s “Bid With Your Lid” promotion, Stonyfield consumers and Center supporters will be able to direct a significant contribution to the Center in support of its work to protect endangered species.
Every year, through its Profits for the Planet program, the company donates roughly 10 percent of its profits to deserving programs that help protect and restore the earth. This fall the Center will split $100,000 with two other organizations, with the exact percentages to be determined by a vote. During the month of October, purchasers of Stonyfield Farm yogurt will see basic information about the Center and the other eligible organizations on the inside of the container lid, along with instructions on how to vote, including a code that makes voters eligible for green gift items from the company. The voting begins today and continues through December 15, 2009.
“We are pleased and excited by this opportunity to partner with Stonyfield Farm,” said Jennifer Shepherd, development director at the Center. “Not only do they make great organic yogurt, they internalize their care and concern for the Earth in their own operations and business practices.” The company aggressively minimizes its carbon emissions and solid wastes, among other practices.
For more information on Stonyfield Farm’s program, go to http://www.stonyfield.com.